Chevrolet Trucks — "Like a Rock" Campaign
Long-running Chevrolet truck advertising campaign that used Bob Seger's "Like a Rock" as its theme song from 1991 to 2004.
Soundtrack
Songs featured
song
Like a Rock
VerifiedBob Seger & the Silver Bullet Band · Used as the theme song for Chevrolet truck advertisements throughout the 1990s and into 2004, becoming one of the most recognized advertising music partnerships in American television history.